The 5th December 2013 was a significant day for Africa Magic, not only was it their 10th anniversary, it was also a chance to announce the nominations for AMVCA.The event was a celebration of Africa Magic and it’s evolution as a formidable force in African Programming. Visual concepts came to life working closely with the Africa Magic production team and the event came together so organically which was reflected in the end result. It was an elegant affair bursting with surprises and entertainment!
We wanted to create a quintessentially African feel, after all Africa Magic is a true representation of pan-continental culture. We did this by infusing core elements into the guest experience, decor and food to produce a vibrant cultural flavour. You could hear the banging of the talking drums from miles away on arriving near the Landmark venue in Victoria island, greeted with a red carpet like no other with a projection of the Africa Magic Logo spanning over half the venue.
it was hard to forget you were not on the set of a movie. So picturesque from the ushers with their regal threaded hair set off with a straight off the African catwalk styled Ankara bow ties and flared skirts. Delectable cocktails served with International small chops followed by a scrumptious traditional Nigerian dinner. This event was televised for both a live and pre-recorded show, so attention to detail was crucial and timing had to be perfect. Champagne toasting followed by delicious desserts in Africa Magic colors delighted the crème de la crème of Nollywood and guests from all over the African continent.
As this was such a huge celebration, we came up with the idea of having a giant prosthetic cake made, this secretly housed Ghanaian singing sensation Efya who burst out of the cake in a flurry of confetti! Planning the event was no easy job and many challenges arose but all obstacles were overcome with perseverance. It was a proud moment for us in the No Surprises Office to be part of such a magical occasion.