A few months ago, we sat in our meeting room with the Cakes By Tosan team and listened as they told us that they would be having an exhibition, a sequel to something they’d put together in 2012. Our response, rather than blind agreement, was to ask them, why not go bigger, and better. It was in that meeting, that we conceptualised the idea of Cakes By Tosan creating, and us exhibiting the Tallest Cake to ever be made in Africa! 16th– 19th May 2013 was the date that the beautiful construction adorned Silverbird Galleria in Victoria Island, Lagos.
We were keen to create an unforgettable experience for guests. Some detailing (apart from the gorgeous 28 foot cake) included mood lighting, plasma screens looping a ‘Making Of’ video, a photo area including a media board and fun cake-making props such as a chef’s hats and whisks. The first and last exhibition days were events where we unveiled/took down and shared the cake.
This event wasn’t just about breaking records and brand leveraging; it served as a community awareness event, from which proceeds went to charity, as well as the delicious cake itself. It was also a beautiful celebration of Nigeria in its Centennial year. Look out for an even BIGGER extravaganza in 2014!