Tech giant Google wanted to hold a breakfast forum for C-Level executives to showcase the latest trends and possibilities in digital marketing.
The event took place at the Wheat baker hotel in Lagos and we wanted to ensure the look and feel of the event was in line with the cool and innovative brand. We opted to use branding to line the wall of the hall with a collage of words communicating the event’s key message. Think corporate graffiti. Since we knew a lot of videos would be played for illustrative purposes, we installed a bold stage lined with six swivel chairs in Google colours, which had a large LED screen embedded in the backdrop.
Our hostesses, dressed as stylish geeks were at hand to ensure prime guest satisfaction and a very quick check-in process. The Wheatbaker did not disappoint with a wide spread of fresh fruits, pastries and savoury dishes, all part of the breakfast buffet served before the event kicked off.
The event program was packed with short talks on some pretty engaging topics in digital innovation. These talks were delivered by the chairmen of ad agencies, and Google heads from Sub-Saharan Africa and South Africa. Contrary to what may have been expected of C-level executives, the speeches were not uptight and were full of laughable moments. We even had one of the speakers take a selfie on stage!
We had a great time planning this event, which everyone was impressed by