In order to properly launch the Dstv mobile device- Walka 7, we designed an all-day event to introduce the device to the members of the press, trade partners and consumers respectively.
The sophisticated event kicked off with a press conference that ended with a question and answer session. The next event was an intimate lunch with the trade partners, where the executives presented and shared the key features of the device to their partners.
The last segment of the event was the consumer launch, with an array of celebrities endorsing the device and artiste performances. Each segment ended with the guests being given the opportunity to test out Walka 7, with staff standing by to answer all questions.