She Leads Africa Festival

Objective

“Create a never-been done outdoor festival that celebrates women, innovation, and culture.

1,500+ Attendees

Attendee demographics

Smart, young and ambitious African women (21-45)

Outcome

Excellent reviews from attendees on highly publicized platforms. Higher traffic to the SLA website and an increase in their client engagements. Successfully kick-started the trend of large, outdoor educative yet fun festivals. Another chance to work with the SLA team.

What we did for S.L.A.Y

For 2 years, we transformed forgotten landmarks into event spaces worthy of an international outdoor festival.
One of the sites was an abandoned train shed and we converted the space, embraced the ambience without losing the key characteristics and its nostalgia.
Communication was clear with the use of visible and creative branding; from media walls to wayfinding signages to photo areas that were themed to suit the event and her objectives
We divided the spaces into sections to help with traffic and to give the attendees a completely immersive experience:
The Marketplace: Which served as a showcase for the event vendors.
The Tunes Hub: Where live performances were held by select artistes.
The Empowerment Zone: Here, the guests engaged in panel discussions, breakout masterclasses, one-on-one sessions with professionals.